Intellectual property &
trade mark
playbook
Safeguard your brand and business assets with expert advice on intellectual property and trademark protection.
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Learn more about managing
IP & trade marks
The unique value of your business goes beyond the products or services you offer. It’s about your brand identity, innovations and ideas. These intangible assets make up your intellectual property (IP), and protecting them keeps your business safe from competitors and helps you stand out in your industry. Securing your IP and trade marks is an investment in your business’s future.
This playbook is designed to provide practical, actionable advice to help you effectively secure and manage your IP and trade marks. Whether you’re launching a startup or growing an established SME, we’ll guide you through the essentials of identifying what needs protection, registering your trade marks, and enforcing your rights when necessary. With this guide, you’ll be equipped to protect your brand and drive business growth confidently.
What the playbook covers:
Understanding intellectual property
Learn the basics of intellectual property, including trade marks, copyrights, patents, and design rights, and why they matter for your business.
Identifying and protecting your IP
Discover how to identify key assets in your business that need protection and understand the steps to secure them against infringement.
Common IP pitfalls and how to avoid them
Avoid the common mistakes businesses make with IP protection, from neglecting global coverage to failing to monitor and enforce your rights.
Protecting your IP online
Explore strategies to safeguard your brand in the digital world, including protecting your online presence, managing e-commerce risks, and securing digital content.
Dealing with trade mark infringements
Find out how to handle trade mark infringements effectively, including recognising violations, issuing cease-and-desist letters, and taking legal action.
The role of IP in business valuation
Understand how trade marks and other IP assets contribute to your business’s valuation, attract investors, and open up new revenue opportunities.
Please note
This playbook provides essential strategies to help you protect your intellectual property and trade marks with confidence. For personalised legal advice tailored to your specific IP needs, consult our experienced solicitors.
This playbook is not intended as legal advice.