Learn more about managing
IP & trade marks 

The unique value of your business goes beyond the products or services you offer. It’s about your brand identity, innovations and ideas. These intangible assets make up your intellectual property (IP), and protecting them keeps your business safe from competitors and helps you stand out in your industry. Securing your IP and trade marks is an investment in your business’s future.

This playbook is designed to provide practical, actionable advice to help you effectively secure and manage your IP and trade marks. Whether you’re launching a startup or growing an established SME, we’ll guide you through the essentials of identifying what needs protection, registering your trade marks, and enforcing your rights when necessary. With this guide, you’ll be equipped to protect your brand and drive business growth confidently.

What the playbook covers:

check

Understanding intellectual property

Learn the basics of intellectual property, including trade marks, copyrights, patents, and design rights, and why they matter for your business.

check

Identifying and protecting your IP

Discover how to identify key assets in your business that need protection and understand the steps to secure them against infringement.

check

Common IP pitfalls and how to avoid them

Avoid the common mistakes businesses make with IP protection, from neglecting global coverage to failing to monitor and enforce your rights.

check

Protecting your IP online

Explore strategies to safeguard your brand in the digital world, including protecting your online presence, managing e-commerce risks, and securing digital content.

check

Dealing with trade mark infringements

Find out how to handle trade mark infringements effectively, including recognising violations, issuing cease-and-desist letters, and taking legal action.

check

The role of IP in business valuation

Understand how trade marks and other IP assets contribute to your business’s valuation, attract investors, and open up new revenue opportunities.

Please note

This playbook provides essential strategies to help you protect your intellectual property and trade marks with confidence. For personalised legal advice tailored to your specific IP needs, consult our experienced solicitors.
This playbook is not intended as legal advice.