The benefits of a 
trade mark license agreement

A trade mark licence agreement sets the ground rules for sharing your trade mark or using someone else’s, making sure both parties are on the same page. It lays out the terms, conditions, and permissions, helping you maintain control over how your brand is used while fostering valuable partnerships. Whether you’re licensing your trade mark or using someone else’s, this agreement keeps your brand’s value intact and everyone's rights respected.

Why this agreement matters:

Protects brand value

Keeps your trade mark safe by certifying it’s used in a way that respects your brand’s reputation and avoids misuse.

Sets clear terms of use

Spells out exactly how, where, and for what purpose the trade mark can be used, helping prevent misunderstandings and conflicts.

Manages royalties and payments

Details all the financial aspects, from upfront fees to ongoing royalties, making sure everyone knows what’s owed and when.

Establishes responsibilities

Clarifies what each party needs to do, from maintaining the trade mark’s registration to upholding quality standards in its use.

Please note

This trade mark licence agreement is a helpful guide, but it’s important to tailor it to fit your specific needs. For personalised legal advice and peace of mind, consider reaching out to one of our IP lawyers to ensure your agreement fully supports your business goals.